Breakthroughs in the Blur: Why "Unclear" Thinking Sometimes Leads to Innovation

I've watched the same dynamic play out across countless organizations: Someone brilliant in a casual chat—the type who effortlessly connects user research to technical decisions to business strategy—sits in a meeting and turns into a buzzword generator.

"The conversion metrics indicate potential UX friction that may impact our strategic KPIs."

What they actually meant: "This feels like trying to order coffee from someone who's never had coffee."