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Design // Systems // Thinking
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‘Storyworthy’ –a tale of tales worth telling
Book Reviews Maria Fakhruddin 2024-11-29 Book Reviews Maria Fakhruddin 2024-11-29

‘Storyworthy’ –a tale of tales worth telling

I have hated the word ‘scrolly-telling’ since I first heard it. That a scrolling experience is supposed to have a narrative is (or should be) glaringly obvious to any designer, making this forced mashup of the two words woefully pretentious.

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“Pedantic,” “process-y,” and “peculiar” —my critics' favorite adjectives for me. But no one's ever accused me of being “prosaic.” And THAT is something.

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Maria Fakhruddin is a design leader specializing in complex digital products, design systems, and design operations. She partners with executive teams to align UX strategy, governance, and delivery across functions.

She brings systems thinking, structured facilitation, and clear decision frameworks to organizations navigating growth and organizational change. Maria holds an MBA in Strategy and an MGA (Master of Global Affairs) from the University of Toronto.

 
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